The Day Spa Association, in partnership with trade show and association management group Bentley International Group, Inc., announces the formation of the Day Spa Expo (DSE). The event, geared solely toward day spa owners, operators and managers, will be held Feb. 8-9, 2006 at the Mandalay Bay in Las Vegas.

“We are extremely excited and pleased to present this first-ever business forum and expo dedicated to day spa owners, operators and managers,” says Hannelore Leavy, founder and executive director of the Day Spa Association.

The association also will hold a one-day business forum on Feb. 7 where the latest technology, products and trends, as well as business information, tools, workshops and roundtables will be presented. Additional education seminars with be held throughout the two-day expo.

"This is a long-needed opportunity for day spa professionals to access the education and resources necessary to stay competitive in a fast-evolving market,” says Douglas Preston, program coordinator and Day Spa Association advisory board member. “Our aim is to provide attendees with real "how-to" spa management methods and tools that can be used immediately to improve business performance.”