Rancho La Puerta, a destination fitness resort and spa, recently chose Mires, a San Diego-based brand design firm, to establish a new look and feel at its facility.

A new flagship brochure is expected to create a strong sense of place and experience for the 65-year-old spa located on 3,000 acres in Tecate, Baja California.

“Our goal for the brochure is to capture the transformative nature of a week-long stay at the ranch,” says John Ball, principal and creative director at Mires.

Rancho La Puerta selected Mires because of its reputation for delivering world-class creative solutions.

“They excel at creating consumer desire and are known for impeccable creative solutions,” says Peter Jensen, the resort’s director of marketing. “We needed something as unique as Rancho La Puerta itself.”