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Think Outside The Box

As we look ahead to 2006, the recurring theme seems to be diversity. With more than 12,000 spa locations in the United States generating $11.2 billion in revenues, spa professionals need to evaluate their offerings and identify their clientele and the services best suited for them while assuring nice returns on their investments.

Trends point toward continued growth in the non-invasive esthetic and medical areas. Our cover story on page 12 examines those growing areas and offers marketing solutions to increase business.

While day spas continue to make up the largest segment of the spa industry, the hottest sectors in the spa industry are medical spas and, to a lesser extent, resort/destination spas and wellness centers. As in years past, non-invasive anti-aging is a unifying theme among the developing sub-sectors of the spa industry. Successful facilities are using innovative marketing concepts and outside-the-box thinking to attract more customers.

Speaking of thinking outside the box, SPA 20-20® did just that with our Fall launch of Mia magazine—produced specifically for your clientele and provided free to your facility to hand out to your best clients.

Mia is a stylish publication designed for the female spa-goer with an editorial focus on spa services, treatments and products. Content focuses on the sophisticated spa-goer and includes tips on managing and maintaining a healthy and radiant lifestyle. From the latest skincare and body treatments to age management, health, nutrition, wellness, travel and more, Mia has it all. We encourage spa directors to use Mia as a tool to begin a dialogue about new services and treatments offered at your facility. This is an excellent opportunity to encourage clientele to try new treatments and products.

Every issue can be customized with “Compliments of Your Spa” printed on the cover. This take-home gift will be passed around among your client’s friends, giving your facility further exposure.

If you would like to receive copies of Mia for your customers, visit, go to the “Subscribe” page and select the “Spa Directors” option to request additional copies.

I remind you that SPA 20-20® remains committed to providing spas with real-world advice, business solutions, products and education to those decision-makers serving the marketplace.

Please contact me at (480) 990-1101, ext. 1119 or e-mail me at SPA 20-20® is available to you 24 hours a day, seven days a week at

Our staff wishes you a safe and happy holiday season.

See you in 2006,

Judie Bizzozero
Group Editorial Director

Click here to purchase reprints

Copyright © 2017 by Virgo Publishing.
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