Treating Age Spots
New Profits Are At Clients’ Fingertips
by Harvey Abrams, M.D.
AGE SPOTS AND DISCOLORATION OF SKIN due to sun damage provides
an excellent opportunity to educate clients about treatment options and begin
treatments at the spa. If spa clients often complain that they hate the way
their hands look, take advantage by providing products and services to treat the
condition and create revenue for the spa.
The splotches on the back of the hands commonly are known as
liver spots, although they have no connection to the liver. They are due to
prolonged exposure to ultraviolet light. Also called age spots and sun spots,
these permanent discolorations of skin are caused by years of accumulated sun
exposure.
The spots begin appearing on the skin after age 40. It is
estimated that 90 percent of women over the age of 60 have one or more of these
sun spots. Age spots provide an excellent opportunity to educate clients about
treatment options, suggest products and services, and start their treatment
right there and then in the spa.
Demonstrate Expertise
Many women are concerned by age spots when they appear. The
spa’s first course of action is to help clients identify the problem and
reassure them that although sun spots are caused by sun exposure, they are
benign and no cause for worry.
Age spots vary in color from tan to dark brown, in size from a
small dot to the size of a quarter, and in number from one to dozens, sometimes
covering most of the back of the hand and forearms. Medically known as solar
lentigines, they usually are flat but sometimes feel slightly elevated and rough
on the surface.
Although they may look similar to moles, age spots are very
different. Moles are genetically predetermined, while age spots are the result
of sun exposure throughout life. The color (tan to brown) is due to the sun’s
ultraviolet rays over time, causing an increase in the number of
pigment-producing cells of skin known as melanocytes.
Melanocytes produce melanin, which determines the skin’s
color. The more melanocytes and melanin produced, the darker the color of the
sun spots. The good side to these unsightly blemishes is that they have no
chance of becoming skin cancer. They also are preventable and treatable.
Prevention
The only way to prevent age spots is to use sunblock and wear
protective clothing before the age of 40. An ounce of sunblock prevention is
worth a pound of cure.
Effective treatments do exist to remove or lighten spots, but
additional sun exposure will cause the spots to return. It’s essential to
protect the skin against new age spots and prolong the result of treatment by
wearing sunblock on all exposed areas of the body every day, even in winter.
Women should get into the habit of applying sunblock on their
hands every morning and carrying a small tube of sunblock to reapply after
hand-washing. It is an excellent idea for the skin professional to end a
treatment by massaging sunblock onto the back of clients’ hands and educating
them about the importance of using sunblock. If the spa does not offer
purse-size tubes of hand sunblock as retail items, it is missing an excellent
opportunity to help clients and its bottom line.
Treatment Options
There are several over-the-counter and doctor-prescribed
treatments to remove age spots. Most treatments do not act quickly. Just like
nails, it takes time for the skin to replenish itself.
Fade Creams: Many over-the-counter products are available to
lighten skin. A common bleaching agent is 2-percent hydroquinone, as is vitamin
C and vitamin A in the form of retinol. These creams gradually will lighten age spots and even out
skin tone over a couple of months.
Retinoids: Prescription-strength vitamin-A creams such as
RETIN-A and RENOVA will fade discoloration while stimulating growth of new,
healthy cells. They sometimes are used with prescription-strength bleaching
creams for a stronger bleaching effect. Retinoids can be drying and harsh for
some skin types, require a trip to the doctor’s office and take two to three
months to see results.
Chemical Peels: Dermatologists have developed a variety of
liquids known as chemical peels that effectively smooth and firm skin and
gradually lighten age spots. The peel treatment can be done during a lunch hour
and there is no recovery time. A series of several peels done once every week or
two are required for optimal results.
Laser: Lasers also can remove most traces of age spots and
discoloration, usually in one treatment. Laser treatments are expensive, often
painful and usually require more than one trip to the doctor’s office.
Expanding Services
The combination of chemical peels, bleaching creams and
sunblock is a highly effective and economical treatment for age spots. Professional hand-peel kits are available and allow spa
professionals to offer clients the same safe and effective treatment performed
in dermatologists’ offices. Where a dermatologist would charge $250- $300 per
treatment, skin professionals can offer these treatments for $45-$95.
Hand peels usually are done in a series of four to six
treatments performed at regular two-week intervals. For optimal results, clients
also should be sold a bleaching cream to use each night and a sunblock to wear
during the day.
Adding these treatments and products to the spa’s menu
raises the level of the spa’s services, distinguishes the spa from the crowd and keeps satisfied clients coming back.
Harvey Abrams, M.D., is the founder and medical director of
SKINSKIN, Inc., with a private practice at Wilshire Aesthetics in Los Angeles. Abrams is recognized as one of the world’s leading experts
in cosmetic dermatology. For more information, visit
www.wilshireaesthetics.com
or www.skinskininc.com.
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