Lease It Or Buy It?
A Business Owner’s Pros & Cons
by Jeff Grissler
IN THE PROFESSIONAL SPA BUSINESS, one of the greatest challenges is keeping
up with the times. As styles and fashion change, spa decor and services offered
also must change. To remain competitive and survive in today’s spa business,
it is of the utmost importance to keep updating spa equipment.
By attending any spa and medical show or reading any spa
literature these days, one will be amazed at the innovative and exciting spa and
medical equipment being offered. However, costs associated with the purchase of
this equipment can be overwhelming to a business owner. There are many factors
for spa owners to consider in determining when to buy or lease equipment.
One of the most critical elements is looking at the overall
business plan. The plan should make provisions for what type of services and
expansion will be needed for the next five to 10 years. An important factor is
the estimated cost of the equipment needed to stay competitive. How does a spa
pay for this equipment? Most companies put all of their cash resources back into
the business’s overhead, enabling it to thrive.
Using cash or valuable bank lines of credit usually are
essential for financing daily or short-term business needs, i.e., paying
suppliers, meeting payroll or dealing with any business emergency. Most business
owners would prefer to buy than lease, provided they have excess cash on hand.
Bank lines of credit or cash on hand are not the only answers
for funding long-term assets such as spa equipment. Even so, using these purchase
options for spa equipment not always is the wisest financial business choice.
To Lease Or Not To Lease?
Evaluating costs is more complicated than just comparing the
lease amount versus the cash purchase price of the equipment. The best option
for the spa owner will be determined once the overall cost and the actual lease
payments are evaluated.
Break down the lease payment weekly and then daily to compute
how many services it actually takes before one can pay the lease payment and
generate a profit. The proceeds generated from the productivity of the new
equipment should be greater than the payment. This lease payment is a fixed
monthly cost, which should be easier to budget than a large cash outlay.
Purchasing the equipment outright negatively alters available cash flow. This is
a key point when deciding to lease or pay cash for equipment.
Unfortunately, new technology and specialized equipment
becomes obsolete quickly. New equipment should definitely increase efficiency
for the staff, lower operating costs and ultimately increase profits. Buying
this equipment makes no economical sense if the average life of the equipment is
less than five years. Leasing is a better option for short-term use.
Cash is a better alternative when there is an upfront discount
on the equipment’s purchase price. If and when a significant cash savings will
be realized, it is an important option to consider. In this case, it would make
sense to pay cash rather than lease.
Another example of cash being beneficial for the purchase of
new spa equipment is when the net present value of your cash on hand is earning
a sufficient percentage amount of interest in savings or investments. If the
purchase of new equipment increases cash flow and profits in the spa, one must
compute the profits and see if this overall earned income is higher than what
the cash would have earned while being invested. If the profits are higher, then
this would be an ideal situation where one would want to pay cash rather than
lease.
Tax Breaks
If the spa owns its equipment in the facility, the owner
generally will be entitled to a depreciation tax deduction (or a first-year
write-off under code section 179). Thanks to recent tax-law changes, this year’s
new-equipment purchases may be eligible for bonus depreciation deductions.
Payments on leased equipment also are tax deductible. Before considering leasing or buying new spa equipment,
consult an accountant or financial adviser to determine what option would
benefit the business needs at the time.
In closing, there is one very important aspect that many
financial advisers and accountants have preached to business owners for years:
“If the new equipment appreciates in value, buy it. If the equipment depreciates in value, lease it.”
Jeff Grissler is vice president of sales at Quest Resources,
Inc., a financing firm that specializes in the beauty, spa and medical fields. For more information, visit
www.salonfinancing.com.
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