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Confessions Of A Holiday Junkie
 THERE IS NO getting around the fact
that I’m a holiday junkie. Ask anyone who knows me and they will agree that
when the colder months blow into Phoenix, I start getting the holiday itch. For
most Americans, the day after Thanksgiving means lounging on the couch or
fighting the crowds at the shopping malls. In my world, the day after
Thanksgiving marks the beginning of the neighborhood holiday decoration war. In
fact, when I married my husband nearly five years ago, he said we had enough
lights to land Air Force One on our block and steadfastly vetoed the idea of
lighted, animated deer in our yard. I took this as a challenge. Needless to say,
we welcomed three deer to our holiday fold last year and I didn’t have to
sacrifice one string of lights.
The point of this letter is this: The holidays seem to put
nearly everyone in a joyful spirit—especially retailers. According to the
National Retail Federation, the holiday season is responsible for nearly 23
percent of retail sales for the year. This month’s cover story examines ways
for savvy spa owners and managers to capture some of the season’s silver and
gold by offering fun holiday promotions. Additionally, our Holiday Gift Guide
provides a compilation of holiday-themed products and promotions that can add
end-of-the-year revenues.
Shifting gears, this month we profile Seedlings Salon in
Doylestown, Pa. The spa opened in August and is one of the first facilities in
the nation catering specifically to children and young adults. Please turn to
page 46 to learn more about owners Karen Lafferty and Geri Rycharski and their
vision for the future.
Across the country in the Pacific Northwest, Mimi’s Sun Spa
owners David and Mimi Rosenberg are introducing clients to the ultimate
experience: to relax, restore and rejuvenate. Turn to page 48 to find out
how this Port Townsend, Wash., spa is attracting locals and tourists from the
United States and Canada.
As I mentioned last issue, SPA 20/20™ is growing! Beginning in January the magazine will be published bimonthly.
Our mantra is to provide real-world advice, business solutions, products and
education to those decision makers serving the marketplace. Our editorial
commitment provides comprehensive, concise and thought-provoking articles aimed
at providing today’s spa professionals the edge they need to succeed. Please
feel free to contact me at (480) 990-1101, ext. 1119 or e-mail me at
jbizzozero@vpico.com. SPA 20/20™ is available to you 24 hours a day, seven
days a week at www.spa20-20.com.
Have a happy, safe and peaceful holiday. See you again in
2005,
Judie Bizzozero
Group Editorial Director
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