|
Discovering The Fountain Of Youth
 As a native Arizonan, I firmly understand the importance of
proper skincare. Our beautiful, sunny climate allows us to enjoy Mother Nature
nearly 365 days a year; however, the excessive heat and dry climate also takes a
toll on delicate skin. As we all know, the first rule of thumb for proper
skincare is to keep it moist. We do this by drinking at least eight glasses of
water daily and also by using some of the best products to nourish and
rejuvenate the skin. Additionally, more and more of the American public is
turning to non-invasive facial treatments to bring back a youthful and fresh
appearance.
This month’s issue focuses on the booming anti-aging market.
Nonablative skin rejuvenation is the wave of the future because it goes nicely
with more invasive therapies and is an ideal solution to satisfying the
anti-aging cravings of those who don’t feel comfortable with surgery. Moreover, it is a series treatment that brings clients back to
the spa time and time again. The procedures are quick and relatively pain-free
for clients, who leave spas looking better. Spas can capture a piece of the
growing anti-aging market with relatively risk-free technology. Our cover story
on page 20 and the Tools Of The Trade column on page 14 provide insight into
some of the most popular non-invasive facial treatments and methods to market
those services in the spa setting. We also provided an anti-aging showcase
highlighting some of the newest products and equipment choices on the market.
On a personal note, I want to thank those of you who have
supported this new endeavor. The outpouring of compliments and feedback from our
readers, advertisers and suppliers we’ve met a recent trade shows encouraged
us to further our mission within the pages of SPA 20/20 magazine. Beginning in
2005, the magazine will be published bimonthly. Our mantra is to provide
real-world advice, business solutions, products and education to those decision
makers serving the marketplace. Our editorial commitment provides comprehensive,
concise and thought-provoking articles aimed at providing today’s spa
professionals the edge they need to succeed.
As always, we welcome your thoughts. Please feel free to
contact me at (480) 990-1101, ext. 1119 or e-mail me at
jbizzozero@vpico.com
with any suggestions, story ideas or just to chat about the spa industry. Additionally, SPA 20/20™ is available to you 24 hours a day,
seven days a week at www.spa20-20.com.
See you next issue,
Judie Bizzozero
Group Editorial Director
|
|
