spa 20/20 12/03: From The Publisher

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Turning Back Time

This is my favorite time of the year. Summer is upon us—the sun shines brightly, everything is in bloom and life is good. However, at the start of this summer I suddenly realized how many summers have passed. I wish I could slow down the passing of the seasons, but I realize I can’t. Then I look in the mirror and wish for a way to turn back the hands of time. While reversing time may not be possible, there are some amazing new treatments available that might make us feel like we have turned back time.

In this issue of SPA 20/20™ we take a look at non-invasive skincare treatments available including microdermabrasion, microcurrent, light therapy, etc. As a spa, medispa or antiaging center, you’ll want to read up on the latest non-invasive procedures available to your customers. These procedures not only will keep your customers coming back time after time but will contribute substantially to the bottom-line profitability of your business. The showcase of products beginning on page 24 will give you an idea of the newest technologies available.

I would like to extend a special thank-you to all of the wonderful industry experts who assisted with our research. It was a pleasure to meet many of you at the recent trade shows in New York and Las Vegas, and I look forward to continuing to work together.

As the baby boomers are aging, your businesses will be booming. Look to SPA 20/20™ for the latest services and products available to help your business do just that. And remember, we can’t turn back time but we can help our customers feel as though they have.

Have a great summer,