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The Dawn Of A New Era
 A NEW
ERA is upon us, and it’s the wonderful era of spray-on tanning. SPA 20/20™ has
been keeping a close eye on the growth of this burgeoning industry with great
interest. We proudly present the premiere issue of SPA 20/20™, the only publication
to focus on skincare and the business of spray-on tanning. Our mission is to
educate spas, beauty salons, tanning salons, nail salons, fitness centers, estheticians
and more about the benefits to the bottom line of these businesses with the
addition of spray-on tanning.
For those individuals who choose not to tan in ultraviolet light or for various
reasons cannot achieve a tan, spray-on tanning is an ideal alternative for people
who want to look and feel good. Whether your business chooses a stand-up spray
booth or a handheld airbrush system, your profits will rise as your customers
realize the wonderful benefits of sunless tanning.
As with any industry, the technology behind the process has been perfected,
and the result is a golden, healthy-looking tan that rivals the look of a tan
achieved outdoors. Sunless is a natural extension of spa services because it
completes the overall body-treatment experience. Adding sunless services will
allow you to attract a new base of customers.
While offering consumers an alternative method of tanning, sunless spray-on
tanning offers a wonderful profit potential for personal-care businesses. Businesses
that have the potential to profit from the addition of spray-on tanning include
spas, resorts, beauty salons, fitness centers, tanning salons and estheticians.
These businesses all focus on making their customers feel and look better. What
better addition is there to this product mix than spray-on tanning? The process
is inexpensive, effective, immediate and convenient. These spray-on products
provide immediate gratification because they produce a cosmetic tan in a matter
of hours.
If you don’t know where to start, SPA 20/20™ will help you gain a competitive
edge by developing a professional sunless program administered by a key staff
member properly trained in the application of sunless solution. SPA 20/20™ even
provides an online certified sunless airbrush technician course through our
training affiliate, the National Tanning Training Institute (NTTI). Turn to
page 20 to find out course specifics. You also can visit www.tanningtraining.com
or call (800) 529-1101 to find out more.
This premiere issue of SPA 20/20™ profiles several different businesses that
have successfully added spray-on tanning to their menu of services. In addition,
you will find a profile of a salon that offers strictly spray-on tanning. All
of these business profiles provide a glimpse of how sunless tanning fits into
different beauty-related businesses. We will continue to bring you success stories
like these in each and every issue of SPA 20/20™.
To enlighten you about the specifics of sunless tanning, we’ve packed this
issue with the latest information about sunless products and delivery systems
available to professional spas and salons. We’ve supplied you with an overview
of the sunless market as well as information on how to market the service. We’ve
also provided you with special product showcases highlighting the newest stand-up
equipment and airbrush systems.
We hope you enjoy our premiere issue. If you have any comments or suggestions,
we would love to hear from you. Please feel free to e-mail or call us with any
thoughts about this exciting segment of spa and beauty industries.
Thanks for reading,
Jenny Bolton
Publisher
(480) 990-1101, ext. 1133
jlbolton@vpico.com
Judie Bizzozero
Editorial Director
(480) 990-1101, ext. 1119
jbizzozero@vpico.com
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