Sunpoint Spa
Helping Clients Feel Great And Look Great
by Scott Eric Barrett
 One
of the trickiest parts about running a day spa is deciding which
treatments to feature. It’s virtually impossible to offer everything under one
roof. Each marketplace is different, so selecting one treatment over another
can be critical. New York-based Sunpoint Spa truly offers one of the most diverse
treatment menus in the industry with therapeutic and cosmetic treatments such
as facials, body treatments, waxing, massages and UV and UV-free tanning.
“Our treatments are focused on the therapeutic effect on
the client, not the frills,” says owner Heike Muschik. “At Sunpoint, clients
are treated by top-of-the-line therapists without the attitude and pressure
they often encounter at many well-known New York salons and day spas. We have
a place where everybody feels welcome and relaxed and enjoys treatments from
highly-skilled therapists.”
A Winning Attitude
Life is much easier and more fun when people enjoy where they’re at and what
they are doing, Muschik says.
“We can make people feel like a million bucks,” she adds. “Making people feel
good—physically or mentally—is very rewarding.”
All of Sunpoint’s facials include cleansing, exfoliation, massage and individualized
treatment masks. The therapists use the purest products to help their clients
achieve their goal— beautiful skin.
“Our most popular facial is the Sunpoint Signature Facial, a facial for most
skin types,” Muschik says. “We use products made from Icelandic kelp and seaweed.
These ingredients make skin feel rejuvenated, vibrant and soft afterward and
the effect lasts for days.”
 Sunpoint’s
most popular body treatment is its Natural Body Scrub, a treatment the spa designed
from scratch on its premises from essential oils, aloe vera, pure almond oil
and sea salts.
“There are a million body scrubs on the market these days but none that is
such a gentle and effective exfoliant like our treatment,” Muschik says. “You
feel like a completely new person.”
Another area that separates Sunpoint from its competitors is its Natural Therapy
skincare and bodycare line, which contains no chemical preservatives, thickeners,
emulsifiers, petroleum-based ingredients, artificial dyes or fragrances. Its
ingredients are all natural in combination with 100-percent pure essential oils,
which contain natural antibiotic, antiseptic and anti-inflammatory properties.
Because essential oils are highly compatible with skin’s own fluid, they penetrate
easily and never feel greasy or clog pores.
“Every formula includes firming ingredients, special skin soothers and the
highest grade of essential oils,” Muschik says. “Natural Therapy is about taking
control of what you put on and into your body, taking serious care of yourself
and enhancing your well-being inside and out. It’s not just about your skin;
it’s about your moods, your emotions and your state of mind. Natural Therapy
special blends help to treat your body, mind and spirit.”
Tanning Galore
People love how they look when they are tan, and day spas are in the business
to make people feel good. For that reason, Sunpoint offers its clients a choice
between the two most popular tanning methods: UV tanning, with 10 spacious tanning
suites, and UV-free tanning, with the MagicTan spray booth.
“From face tanners to body lamps, our impeccably clean UVtanning suites offer
the latest in UV tanning technology,” Muschik says.
With UVA-UVB light ratios closest to natural sunlight, Sunpoint’s top-of-the-line
equipment enables advanced and novice tanners to achieve their desired results
without risking overexposure.
“UV tanning is still the only way to get a base tan in order get ready for
the outdoor sun,” Muschik says. “Especially with the natural sun getting more
and more aggressive, those who want to be active outdoors need to build melanin
in order for their skin to protect itself. Every new client fills out a skin
evaluation form and we put a tanning schedule together according to the information
given to us.”
Spray tanning is one of the hottest trends in salons and day spas because it’s
cosmetic, fast and open to virtually anyone who wants a little color. After
testing every spray-tanning unit on the market, Muschik chose the MagicTan unit
for its results and efficiency.
“We liked the MagicTan booth because of its openness,” she says. “The design
is smaller and more compact in order to fit in a private room. Cleaning and
maintenance of the unit is very easy. The company’s customer service is top-notch
and everybody is very down to earth. That’s exactly what you are looking for
when you invest $30,000 in a piece of equipment that’s brand new on the market.
Having the unit since April 1, we are convinced we made the right decision and
find the results are the best on the market.” In terms of performance, Muschik
says the unit delivers a very even and steady result. Her employees set aside
15 minutes for every new client to explain how the spray tan works and all the
dos and don’ts.
Sunpoint charges its clients $33 for a single sunless session. It also offers
five sessions for $132; 10 sessions for $231; 20 sessions for $429; and 30 sessions
for $528.
“Our demographic is 60 percent female and 40 percent male, mostly in the middle
to upper income bracket,” Muschik says. “Airbrush and spray-booth tanning will
become more and more popular but will not push away the UV tanning aspect of
the market. Spray tanning is strictly cosmetic and has none of the soothing
and stimulating effects that UV tanning has. Spray tanning will be more popular
in summer while UV tanning will be more popular in winter. More and more people
will use spray tanning for special events because of the great results they
have seen on other people. The fear of looking streaked, orange or uneven does
not exist any longer.”
Because its service menu is so diverse, Sunpoint undoubtedly will be around
for years to come, even in a crowded marketplace like New York. Offering its
clients options like UV tanning or UV-free tanning, or a plethora of different
facials and body treatments ensures that Sunpoint will stay ahead of trends.
That’s important for any business that wants to have a future.
“Growth is definitely in our future,” Muschik says. “Having our home base on
the Upper East Side of Manhattan since 1999, we would like to expand and get
ready to build a second salon on the West Side of Manhattan in 2004.”
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